Area of expertise · Product maturity

Regulators will not inform a product organisation that its decisions are undocumented. Instead, the market reveals this through customer churn.

This structured assessment is designed for companies that have established their market and are now growing faster than their decision-making processes. It evaluates six dimensions: customer evidence, value, commercial pull, decision rights, mandate, and focus, highlighting where the feedback loop between decision and learning is incomplete.

  • 4 min
  • 15 questions
  • 6 dimensions
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Developed from practical experience

Why this is not a generic maturity survey

Most maturity surveys evaluate practices. This assessment measures whether an organisation can identify when it has made incorrect decisions, which is a distinct and critical question that only the market ultimately answers. It is based on verified evidence, including controlled experiments from uniquely instrumented companies, peer-reviewed research on autonomy and founder-led organisations, and a clear account of previously unmeasured factors. The approach is informed by hands-on product leadership experience in both subscription businesses across European markets and regulated B2B data companies, where commercial, engineering, and executive interests often diverge.

What it assesses

The assessment covers six weighted dimensions. The report provides scores for each and identifies any gaps.

  1. 1

    Customer evidence

    Assesses whether development decisions are based on evidence collected before commitment or on prevailing opinions.

  2. 2

    Value creation

    Evaluates whether outcomes are measured and if those measurements inform subsequent decisions in a timely manner.

  3. 3

    Commercial alignment

    Determines if the balance between current sales and future product needs is managed by established rules or addressed on a case-by-case basis.

  4. 4

    Decision governance

    Assesses whether decision-makers and their criteria are defined in advance for cross-functional issues, or only determined during disputes.

  5. 5

    Product mandate

    Evaluates whether product managers are accountable for outcomes within a clear mandate, and how direction was established during the most recent change.

  6. 6

    Focus and capacity

    Assesses the organisation's ability to maintain priorities throughout a cycle, including what has been explicitly declined and how much capacity is allocated before planning begins.

The assessment

The assessment consists of fifteen questions across four screens. The resulting report provides an overall score, evaluates each of the six dimensions with identified gaps, highlights the most significant finding, outlines what the organisation can and cannot currently know about its decisions, and details the underlying anti-patterns.

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Book a call in the meantime

If the group is a central or platform product function serving internal constituencies inside a regulated organisation, the product governance maturity assessment reads that ground instead.

Open the product governance assessment →