Area of expertise · Subscription optimisation

When trial-to-paid flattens, most teams fix before they know what's broken.

A structured assessment that reads the funnel across seven dimensions and shows where conversion actually breaks, before a sprint is spent testing the wrong thing.

  • 3 min
  • 7 dimensions
  • benchmarked by type
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Built on practice, not posts

Why this isn't another growth-hack checklist

Conversion and retention in the EU and UK aren't only a UX problem. They're shaped by payments, authentication, localisation and consumer rules as much as by onboarding and pricing. This assessment reads the funnel with that reality built in, not a generic SaaS template.

What it assesses

Seven weighted dimensions. The report scores each one, names the gaps, and orders what to fix first.

  1. 1

    Value demonstration

    How fast and how clearly the trial reaches the first real moment of value.

  2. 2

    Onboarding quality

    Whether the first run drives a meaningful action, and adapts to who the user is.

  3. 3

    Engagement mechanics

    What keeps trial and free users active before the conversion moment.

  4. 4

    Conversion architecture

    The design of the upgrade moment: timing, paywall, friction in the payment flow.

  5. 5

    Pricing and packaging

    Tier structure, anchoring, trial length, and whether any of it has been tested.

  6. 6

    Measurement maturity

    Funnel instrumentation, cohort analysis, and whether the benchmarks are known.

  7. 7

    Retention signal reading

    Spotting early behaviour that separates future converters from future churn.

The assessment

Twelve questions across three screens. The report returns an overall score, the seven dimensions with their gaps, prioritised recommendations, quick wins, and the anti-patterns it detected.

The assessment loads here

The interactive questionnaire runs in the browser and calls a small serverless proxy so the API key stays server-side.

Book a call in the meantime

Blocked by the platform rather than the funnel? The platform migration assessment covers that.

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